Every business owner who is interested in marketing, especially insurance companies who are interested in insurance marketing ideas may already be familiar with the term guerilla marketing. This popular form of marketing has been used more and more over the last few years as companies have continued to struggle during the economic recession.
Three Guerilla Marketing Ideas That Work
1. Flier distribution – This method of marketing is very cost effective because all it involves is making one 8 ½ by 11 black and white copy of a sheet of paper, rolling up that flier and inserting it in doors or hanging in a plastic bag on door knobs.
2. Cold calling – There are two types of cold calling: 1. Cold calling on the phone and 2. Cold calling door to door. Even though many sales people think cold calling is not effective it still can enable someone to produce one or more sales leads per day.
3. Ad specialty items – Giving away items that have your business name, logo or website address printed on them is one of the best creative marketing ideas that any business could use because people love to receive things for free and will keep those items around if they are things that they will be using every single day.
Low Cost Advertising Ideas
Internet advertising – In this day and age just about every consumer shops or makes buying decisions online. For best results with internet advertising it’s best to advertise on websites that potential customers for a business would read on a regular basis. The cost of advertising online can be very affordable especially as more businesses are cutting their rates due to the economic crisis that is gripping the world.
Weekly circular advertising – Almost every town in the United States has free circulars like the Penny Saver that are delivered to homes at least once a week. This form of advertising is more effective that advertising in the newspaper or major publications because people who read circulars are individuals who are looking for deals and want to save money.